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Frequently Asked Questions about Colombia Country Brand
Colombia is a country that is divided into 6 large regions, where each one has specific qualities that make them totally different and special from the others. But not only that, Colombia is a country characterized by the warmth of its people and the diversity of nature and culture found in each of the regions of the country.
Colombia Country Brand is a strategy designed by the Government that strives to position the country with a positive image towards the world.
The variety of colors represents the mega-diversity Colombia has. The geometric figures represent the geographical regions of the country.
Each color means:
- Blue: Our water resources
- Yellow: Variety of climates, lands and minerals
- Green: Biodiversity, landscapes, and the great variety of green that can be found in our nature.
- Violet: The variety in Colombian flowers; especially orchids, which are one of our most important symbols.
- Red: Our welcoming and talented people who live from their passions
Colombia Country Brand is a Governmental Entity dedicated to promoting the nation’s brand since September 2011. “Colombia is passion” was the first phase of a strategy that pretends to promote Colombia internationally.
This is a campaign focused on internationalizing Colombia and promoting it abroad. The campaign is not focused on a specific component, but it actually shows every aspect of this country. It highlights all of our strengths in terms of culture, biodiversity, tourism, and foreign investment, among others.
Yes. Since 2014 we have been part of Procolombia to enforce the positive image of Colombia around the world.
These are graphic expressions of the brand that highlight a specific topic or fact. As an example, we can see that the logo variations that contain a toucan or a parrot are based on the fact that we have great biodiversity in birds, reinforcing the message that the Brand wants to show the world.
It is a Governmental Entity with a mixed economy.
Colombia’s brand is free and can be used by everybody.
Almost every country is being branded to attract more business and tourism opportunities. This is often done with Territorial Marketing, a tool that enhances competitiveness.
You can participate in our social networks such as Facebook, Twitter, and Google+; generating and publishing positive news or information about Colombia, sharing and posting comments in our section; but mostly, by wanting to build a country that brings answers to the world.
Every company that is registered as the law suggests can become an ally by getting in contact through marcapais@procolombia.co
- Marca País Colombia
- Calle 28 N. 13 A 15 P.36
- Bogotá
- +57 (1) 5600 100 Ext. 47005
