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Five natural makeup and cosmetics start-ups in Colombia
The beauty market in Colombia -specifically natural cosmetics and makeup- moves billions of dollars annually.
Taller de Hierbas: Natural cosmetics from organic roots
This cosmetics brand started four years ago when the founder’s parents decided to start an organic herb garden. During the cultivation process, they realized how many toxins food can contain. While developing the garden, her mother began experimenting in different ways with the products she was growing. That’s how she started creating ointments and oils for pain and irritation.
Thanks to the success of her creations, a bartering of cosmetic products began with neighbors, and thus Taller de Hierbas was born. Upon confirming her findings, she felt the need to offer natural cosmetic products to the market. The idea is to recover ancestral knowledge from plants to create different recipes that help heal the body, mind, and spirit.
Aromatherapy became the medium to do so, and for this reason, they rely on all the knowledge from botany, herbalism, and oral ancestral tradition.
Another way to prepare the skin for makeup
The most sought-after natural cosmetic products from Taller de Hierbas are soaps and natural deodorant. The soaps come in five different versions and can be used before or after makeup: • Orange and calendula for sensitive skin • Oatmeal, honey, and almonds for soft, hydrated skin • Coffee and cinnamon to exfoliate and stimulate circulation • Clays and mint, ideal for oily skin and loved for its fresh scent • Lavender for relaxing nighttime baths
The deodorant is made with distilled water from medicinal herbs and salts. Its multifunctional blend also helps heal, disinfect, and treat oral wounds.
ÖZÜ, natural cosmetics in its full essence
This body cosmetics brand began when its founder, a biologist with a focus in biochemistry, decided to start creating natural cosmetics with exfoliant and cream formulations in her kitchen at home.
Over time, she decided to specialize in finance. During her studies, she began developing the business plan for her natural cosmetics venture, ÖZÜ.
A haircare product in natural cosmetics
The best-selling product is the chamomile and grapefruit shampoo, a very gentle product that cleanses and nourishes. Thanks to its natural extracts, it leaves hair soft and shiny, while the chamomile extract gradually and naturally lightens the hair. This is how natural cosmetics is fully expressed on all levels.
Hills Garden: The Neem tree serving natural cosmetics
It all started in 2013 when a group of siblings inherited a farm with a Neem tree in the department of Córdoba. Neem is a legendary Indian tree with excellent properties for health and skin.
After discovering its benefits, they decided to find a way to offer them to the public. From there, they began developing their cosmetics brand concept with 100% natural products to help people reconnect with nature.
Natural cosmetics for natural makeup
Currently, the brand has four product lines in natural cosmetics: masks, soaps, oils, and body sprays. All contain Neem in varying amounts, and the last three also include verbena essential oil. Each line includes six different versions. The soaps and masks use Neem, moringa, turmeric, and powdered activated charcoal, adding other ingredients to give each a specific purpose.
The Neem soap helps treat nearly all skin problems and is favored by teens, as it caters to a market that prefers natural cosmetics and makeup. It’s also one of the few ventures in Colombia selling pure activated charcoal powder, a by-product of slowly burned wood. Its personal care benefits include whitening teeth and making masks to treat acne and skin impurities.
That’s why they sell an oral detox kit with activated charcoal and coconut oil to create a pre-makeup mask or to mix into toothpaste and use with a bamboo toothbrush. This cosmetics venture believes the kit represents the perfect blend of taking care of the planet and oneself in a natural way.
Try these 100% natural Colombian makeup and cosmetic products that draw inspiration from the country’s biodiversity and include sustainability in their processes. Supporting these ventures is a way to give back to nature a little of all that it has given us.
How to clean makeup brushes?
Colombian makeup artist for major film productions in the country, Natalia Prada, gives us some quick tips on cleaning makeup brushes. If the brushes are for personal use, meaning only one person uses them, it is not necessary to clean them after each use. However, you should wash them once a month.
To wash them, use a little baby shampoo in the palm of your hand, wet the bristles, rub the brush in the shampoo, and rinse until the water runs clear. It’s important not to soak them, as water can reach the glued part and damage the brush.
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