World Capital of Salsa
Cali was founded on July 25, 1536, by Sebastián de Belalcázar. It is a city with great tourist attractions, colonial buildings, and a rich ethnic diversity that captivates both residents and visitors.
The World Capital of Salsa dances to any rhythm. Cali, in addition to being one of the main economic and industrial centers of Colombia and the Pacific, is a city that breathes culture.
Here, stories are told through movies, books, paintings, sculptures, sporting achievements, and songs.
Learn more about Cali![Pareja bailando salsa en un club nocturno con decoración tropical.](/sites/default/files/2025-01/feria-de-cali.jpg)
Cali Fair: a party in Colombia to the beat of salsa music
Cali is one of the world’s capitals where music is truly lived. Its fair, globally recognized as the epicenter of salsa and Pacific folklore, brings together the best singers and orchestras of this musical genre, ensuring that the party and dancing never stop.
In addition to the fair, the city also celebrates the Pacific Music Festival, Petronio Álvarez, an event that honors Afro-Colombian heritage and its diverse artistic expressions.
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